Demographically target by home type, home value or estimated income just as new residents are in your market
New Movers and New Residents are "customers looking for businesses." They want to be loyal, long term customers in their new community. They like "local", but are risk averse. They knew and trusted merchants in their "old" surroundings, but might not know (or trust) anyone in their new setting. They are looking to establish lifetime relationships with new providers in their new surroundings.
are looking for a new Hardware Store
The singular focus of our business is finding new customers for business.
And we do it better than anyone else in the business.
We can target residents, renters, or a combination of two that have just moved into your trading area.
New residents are eager to find providers for the goods and services they enjoyed at their "old" address... and they spend and spend... new residents typically spend at rates than an in-place customer. They form new relationships, are open to switch brands and providers, and they do almost all of their spending, sampling, and selecting in the first 90 days at their new residence.
New movers often spend as much as $10,000 to get their new place and their new life situation exactly the way they want it. Want them to spend some of it with you?
Why NEW customers are so important to your business...
The average American business loses 16% of it's customers each and every year. Your read that correctly... you are losing 16 out of 100 of your best customers each year... not to mention those who might not be fully satisfied.
How can this be?
Life happens... people move, get married, divorced, go back to school, accept a new position, become ill, die, ect.
Look at the way this impacts your business.
If you want to GROW your business, you must GROW your customer base. But first, you must replace those otherwise satisfied customers who simply went away.
Do the MATH
How many satisfied customers does your business have now?
Here's how many you'll lose in the next 12 months
By what percent would you like to grow your business this year?
You need to grow your customer base by % or new customers, to
a) replace those customers that were lost
b) add enough new customers to achieve your goal.
We deliver those customers to business like yours, all over the United States.
Download this eight page marketing bulletin to successfully market to your targeted audience. Best of all, it's absolutely free!
$100 Marketing Services Certificate with our compliments.
How our program works
1. Describe your ideal customer.
- Geographically (distance from your business, zip code, city, state, county, ect)
- Demographically (residents, renter, estimated income, marital status, ect)
2. Establish a budget (our program starts as low as $250.00 per month). Or, we'll let you know how many of your "ideal" customers move in each and every month... and we'll establish a budget from there.
3. Tell us what you would like your new customers to do...
- Visit your store/business
- Call to schedule an appointment
- Contact you electronically
4. We'll do the rest.
We'll develop artwork and graphics that present your business professionally to new residents, and give them a compelling reason to take the action you desire. We know from experience what types of offers work (and which ones don't)... We'll share our experience with you every step of the way.
We'll mail your offer to your targeted audience on the schedule you desire.
- Weekly mailings to catch new residents right after they move in
- Monthly mailings if your offer is not time sensitive.
- "Time Delayed" mailings... If you want to reach someone on a time-certain basis... as an example insurance providers benefit from someone that is 2 months in place... as they will have policies expiring in the next 90 days.
Unique approach - we do all the work
Our Streamlined Process:
As a turn key marketing company, we market to new residents right as they move in, and you don't have to do any of the work. We take care of every step of the process for you. No one else in the industry offers this full package. Start Today!
FREE $100 VALUE
$100 Marketing Services Certificate with our compliments.
Here’s a $100 “Head Start” on a new resident campaign customized to fit your business.
When can I expect to see results?
Right away! Start this week, get new customers by next week. Our clients typically see a steady stream of new clients within 10 business days of their first mailing.
“We’ve tried it all... TV, Cable TV, Radio and Print... this program has been the most successful in delivering new customers to our stores.”
"New Business Now does all the work! They produced our graphics and wrote all the copy (it was almost perfect the first time!). The mailings are totally automatic... we just say “Hello” to the new customers that vast our stores."
Regional Paint Manufacturer
“A local, influential architect happened to receive one of our offers, and tried the “free gallon” on his own home. He was massively impressed and now specifies our materials on his projects."
Decorating Products Retailer
“We have tried other new-mover programs and they were a terrible failure. This one a) targets homeowners only (no renters), and the weekly mailings get our offer there first. We are averaging a 7% return (great for direct mail) and some zip codes are as high as 19%.”
40 Store Chain
“Our Store Managers LOVE the program! They really like the fact that we are driving project-oriented new customers to their stores. They know that they are responsible for the resulting transaction once the new customer is in the store."
Glass and Window Shop
“A new customer walked in the other day with a Certificate... although he has lived in the general area for years... he did not know we existed. We had a chance to interact with a customer that would have otherwise continues to go to Lowes. New is good!”
Independent Home Center
“We know that both our service and selection are superior to Lowes and Home Depot. But that doesn’t matter if a new residents never steps foot in our store. This program levels the playing field for us vs. the mega-marketers."
“There are 30 (yes thirty!) pizzerias in our small town of 9,000 People. These mailings give us the first shot at new residents in our trading area, before the chain pizzerias and their big budgets vie for them. Our pizza does the rest of the work!"